AAA Tampa Grand Opening

MVP was tasked by AAA Florida to create a portion of the festivities that surrounded the grand opening of a new 155,000 square foot administration building in Tampa.

With a constantly growing membership of over 3.5 million Floridians, AAA wanted to consolidate over 700 employees that were previously spread across three different locations into a newer, state-of-the-art facility in a central location. They chose the Tampa/St. Petersburg area-and they wanted to say hello in style. 

AAA came to MVP to produce a video and an event designed to welcome employees to their new home, as well as to showcase the facility to dignitaries and executives.

The highlight of the event was, of course, a ribbon-cutting ceremony, as well as a walk-through of the building. Everyone was encouraged to autograph a memento wall, and employees donned red or blue t-shirts, then assembled to create a giant AAA logo for a souvenir photograph.

MVP is thrilled to be the agency of choice for events such as this for the Florida AAA market.