Ascension Residency Recruitment Videos

Detroit doesn’t always come to mind when thinking of a glamorous spot to practice your residency out of medical school, right? Nothing could be further from the truth. Ascension St. John Hospital and Medical Center was out to prove that very fact — Detroit was a destination, they just needed someone to help illustrate it for them. Ascension partnered with MVP Collaborative to show just how desirable a job in the Motor City could be.

The strategy was simple, take the very residents that currently practice within each discipline, put them in an environment that brought to life their day-to-day passions, roll camera and create something that is engaging to watch!

For example, a pediatric resident filmed on an elementary school playground or an infectious disease resident who was seeking an urban environment filmed throughout the historic Eastern Market District.

Each environment and interview was strategically chosen to highlight different elements of the city, the program and of course, the residents themselves.